November 19, 2020

Sainsbury’s have spoken out after their decision to feature a Black family in a Christmas advert was met with racist comments and racist shoppers threatening to boycott the supermarket.

The supermarket released the first of three new adverts on Saturday, with the first commercial called ‘Gravy Song’. This centres around a dad and daughter on the phone as they discuss the father’s famous gravy, followed by a flashback of happy Christmas memories.

But the supermarket has been forced to defend the advert after it attracted a thread of racist comments, along with people accusing Sainsbury’s of not representing them because the family featured are not white.

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