September 15, 2020

John Boyega is an actor and producer of Nigerian descent. He won the 2016 BAFTA Rising Star Award and of his acting roles so far, he is most well know for playing Finn in the Star Wars: The Force Awakens (2015), The Last Jedi (2017) and last years’ release, The Rise of Skywalker.

In June 2020, John attended a Black Lives Matter event in Hyde Park and spoke out against police brutality and murders of Black people because of the colour of their skin:

On 14 September, 2020, John made the following announcement via Twitter:

You can see the advert that John conceptualised, directed and starred in here, directly followed by the advert that Jo Malone released in China:

According to the Hollywood Reporter, Jo Malone London released the following statement:

” John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated. While we immediately took action and removed the local version of the campaign, we recognise that this was painful and that offence was caused. We respect, John, and support our partners and fans globally. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”

In December 2015 when Star Wars: The Force Awakens was released, John’s character was depicted smaller and tucked away on the poster advertising the movie in China:

See also: John Boyega: ‘I’m the only cast member whose experience of Star Wars was based on their race’, in the Listening Tree section

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